The Religious Beliefs of Crumbl Cookies
One of the most unique aspects of Crumbl Cookies, a popular cookie chain, is its decision to close all of its locations on Sundays. This may come as a surprise to many customers who are used to businesses operating seven days a week. However, this decision is rooted in the religious beliefs of the company’s founders and has become a defining characteristic of the brand.
Crumbl Cookies was founded by two Latter-day Saints, Sawyer Hemsley and Jason McGowan, in 2017. Both founders are devout members of the Church of Jesus Christ of Latter-day Saints, which places a strong emphasis on the observance of the Sabbath day. In the Mormon faith, Sunday is considered a holy day of rest and worship, and members are encouraged to avoid non-religious activities and focus on spiritual growth and family time.
Respecting Religious Practices
By closing their business on Sundays, Hemsley and McGowan are not only adhering to their own religious beliefs but also showing respect for the diverse religious practices of their employees and customers. This decision reflects their commitment to creating a positive work environment that accommodates the needs and values of their team members. It also demonstrates a level of inclusivity and consideration for customers who may also observe Sunday as a day of rest and worship.
Positive Brand Image
Interestingly, Crumbl Cookies’ decision to close on Sundays has contributed to the company’s positive brand image. While some businesses prioritize profit over principles, Crumbl’s commitment to its religious values has resonated with many customers. The closure on Sundays has become a defining characteristic of the brand, differentiating it from other cookie chains and earning it a reputation for being principled and family-oriented.
Impacts on Business Operations
Of course, the decision to close on Sundays does have implications for the company’s operations. It means that Crumbl Cookies is potentially missing out on a day of sales, and it requires careful planning to ensure that production and inventory levels are sufficient to meet customer demands on Mondays. However, the founders have been willing to make this sacrifice in the interest of remaining true to their religious principles.
While some customers may be initially surprised or even disappointed to find their local Crumbl Cookies location closed on Sundays, many have come to appreciate and even admire the company’s dedication to its religious beliefs. The decision to close on Sundays has fostered a sense of loyalty among customers who value a business that prioritizes its values over profits.
Adaptation during Special Events
During certain occasions such as holidays or special events, Crumbl may make exceptions to its Sunday closure. For example, the chain may open on a Sunday before Christmas to accommodate increased demand for holiday treats. However, even in these instances, the founders seek to balance the demands of their business with their religious beliefs, demonstrating a commitment to remaining true to their values.
The Power of Authenticity
The decision to close on Sundays has reinforced Crumbl Cookies’ authenticity and integrity as a company that is true to its values. In an age where consumers value authenticity and transparency, this commitment to religious beliefs has set the company apart in a crowded marketplace. In doing so, Crumbl has attracted a loyal customer base that appreciates and respects the company’s unwavering dedication to its principles.
As the company continues to expand and grow, it is clear that its founders’ deeply held religious beliefs continue to be central to the Crumbl Cookies brand and will likely remain a defining characteristic of the company for years to come.